Most people today know and understand how to avoid becoming victims of fraud when it comes to obtaining goods or services. For example, if a plumbing problem occurs in a home, and it is above and beyond the skills or know-how of the homeowner, they begin to shop for a plumber. They may contact friends and or family who live in the area. Maybe a friend or family-member might even know how to repair the problem. If friends and family do not know of a good plumber, the homeowner may then turn to the internet. There are numerous websites that offer reviews and ratings for service people and businesses. The homeowner jots down a few phone numbers, gets a few quotes, compares rates and things like hours of operation, free consultations and the cost of parts. In the end, they have a plumber who can fix the problem during hours that are convenient to the homeowner and at a reasonable price. Not too many people would pick up their local phone book, flip through the pages, pick the first plumber they see and hire him or her. However, when it comes to obtaining more intangible services, this is exactly what people seem to do.
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